Justin Lawrence - REALTOR ®
North DFW homes, priced right the first time.
12+ Years
Buyers & sellers in North DFW
5.0 Rating
On Google & Zillow
Referral-Driven
Most clients come from past clients
Denton & Collin
Single-family and luxury
Track Your Home's ValueCall or Text 972.207.7535
Free monthly report on your home's value, equity and nearby sales.
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A hot market hides mistakes; a slower one exposes them.
Why pricing matters more now
I've been selling homes in North DFW since 2014, and pricing is usually the first mistake a slower market exposes. An overpriced home just sits. That's a big reason I use more technology in my business than most agents.
How I use AI
I use AI every day. It's still rare in real estate, and it changes the work:
Analyze comps. Recent sales that matter for your home, compared side by side.
Model pricing. I test more pricing scenarios before we ever list.
Draft marketing. Listing copy and promotion, done faster.
You get faster answers and a price backed by real data.
The tech is the tool; the relationship is the business. I'm a Texas native, and most of my work comes from past clients and their referrals. That's earned by being honest, especially about price.
Where I work
CelinaDentonFriscoLittle ElmMcKinneyOak PointProsper
Free market reports: Celina · Denton · Frisco · Little Elm · McKinney · Oak Point · Prosper
Most of my clients are buying or selling single-family homes, and I also work the luxury market across these areas. Call or text me at 972.207.7535 and I'll tell you exactly where you stand.
What clients say
"He hit the ground running with two open houses our first weekend on the market. We received a cash offer and from list to close, it was just over three weeks."
Seller, Paloma Creek, Little Elm · Zillow review
"This purchase pitted us against a very unscrupulous agent, and Justin never wavered once in his honesty, integrity, patience and advocacy for us. He was forthright, poised and determined, and I doubt we'd be in this house without the enormous effort he made for us."
Buyer, Stonebriar, Frisco · Zillow review
"...he started by giving me his most honest feedback: 'you could probably find a better and newer home for this same price.' He quickly gained my trust because, time after time and again, his words and actions reflected that he was there representing my best interests and nobody else's."
Buyer, Aubrey · Zillow review
Read all my reviews on Zillow ›
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